The Market Mapping Template Your Team Will Actually Use

Here’s a scenario that’s surprisingly common:

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→ A startup establishes some traction with a solid product.

→ The founder is good at sales and seems to close easily.

→ They want to scale, so they hire a bunch of salespeople.

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…but, the new sales team massively underperforms compared to the founder’s track record.

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So, why does this happen?

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It all comes down in how quickly and effectively you can train the new team and get them to really understand the product and how it relates to specific buyers.

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It’s pretty easy to throw a book at someone and ask them to memorize a bunch of features. In fact, that’s what many teams do.

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But, product knowledge alone will not translate into sales.

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Instead, you’ve got to give your team a crash course in your market, your target customers, and what the product means for different buyers.

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The funny thing is, many founders have never really written this out anywhere - it’s all stored in their brains. They find it hard to explain because it’s sort of like second nature to them.

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That’s why it’s incredibly important to move this understanding from a founder’s brain into a digestible, learnable resource for new hires.

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This is the framework we use:
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We use this with all of our clients - it’s a powerful way to draw the most important information out of one person’s head and present it in a useful way to new sales hires.

If you want to grab a printable copy for yourself, click the link below:
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​VOURIS MARKET MAPPING TEMPLATE​ (PDF)
VOURIS MARKET MAPPING TEMPLATE (GOOGLE SHEET)

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